Market Manager - El Paso


Job ID:



Boston, TX, US 

Job Views:


Employment Type:

Full time



Position Title:

Market Manager - El Paso

Job Description:

  • Establish rapport with wholesaler’s middle and upper level management 
  • Instill commitment and enthusiasm for high levels of performance 
  • Successfully organize and deliver the tactical plan via planning and review meeting to the wholesaler(s) including volume, distribution and visibility, and programming goals
  • Create and deliver impactful wholesaler and BBC presentations, including objectives and tactics to achieve goals
  • Wholesaler correspondence through commitments, bench marking, and recapping 
  • Communicate beer inventory needs to the wholesaler network and the BBC Operations team 
  • Inventory and point-of-sale (POS) management
  • Must stay within all allocated budgets 
Market Management and Development: Must be able to maintain and grow current business while identifying and closing new business opportunities by:
  • Calling on core accounts and identifying and prioritizing opportunities for incremental volume
  • Developing tactics to close identified sales opportunities through wholesaler
  • Building and maintaining professional business relationships with key accounts
Selling and Negotiating Skills: Must practice BBC’s selling process for: 
  • Portfolio selling all our brands
  • All sales call procedures, process, and selling skills
  • Establishing goals, creating a selling story, anticipating and handling objections • Negotiation tactics, including bracketing and concession management
  • Understanding and supporting wholesaler’s needs through solution based selling
Merchandising & Promotions: Supports brands in conjunction with the wholesaler through:
  •  Maintaining proper brand positioning to BBC standards
  • Executing point-of-sale programs at retail to BBC standards
  • Executing the BBC’s beer freshness standards
  • Creating and executing impactful promotions & events at on and off premise accounts

Job Requirements:

  • Brand styles, brand priorities, national programs and brand strategy
  • Romancing all products to include style, ingredients and pairings
  • Brewing process and beer history
  • Wholesaler structure, portfolio, and personnel
  • Beer industry trends and current market trends
  • Market and competitors to include: distribution and volume trends, market share, wholesaler network, supplier network, pricing
  • BBC sales data to include: sales trends, opportunity gaps, customers, competitive activities, and BBC/wholesaler activities that affect the market
  • IRI, Cognos, and other data sources to evaluate BBC business and make recommendations to retailers, BBC and wholesalers
What We’re Looking For: 
  • Bachelor’s Degree
  • 3-5 years consumer packaged goods sales experience
  • Must be able to lift weight equivalent to one case of beer
  • 40%-50% travel (8-10 days per month) to attend retail and distributor sales calls and meetings

Boston Beer Company

Boston Beer Company jobs
One Design Center Place, Suite 850
Boston, MA, United States

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