Market Manager - El Paso

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Job ID:

23686

Location:

Boston, TX, US 
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Job Views:

307

Employment Type:

Full time

Posted:

07.18.2019
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Position Title:

Market Manager - El Paso

Job Description:

  • Establish rapport with wholesaler’s middle and upper level management 
  • Instill commitment and enthusiasm for high levels of performance 
  • Successfully organize and deliver the tactical plan via planning and review meeting to the wholesaler(s) including volume, distribution and visibility, and programming goals
  • Create and deliver impactful wholesaler and BBC presentations, including objectives and tactics to achieve goals
  • Wholesaler correspondence through commitments, bench marking, and recapping 
  • Communicate beer inventory needs to the wholesaler network and the BBC Operations team 
  • Inventory and point-of-sale (POS) management
  • Must stay within all allocated budgets 
Market Management and Development: Must be able to maintain and grow current business while identifying and closing new business opportunities by:
  • Calling on core accounts and identifying and prioritizing opportunities for incremental volume
  • Developing tactics to close identified sales opportunities through wholesaler
  • Building and maintaining professional business relationships with key accounts
Selling and Negotiating Skills: Must practice BBC’s selling process for: 
  • Portfolio selling all our brands
  • All sales call procedures, process, and selling skills
  • Establishing goals, creating a selling story, anticipating and handling objections • Negotiation tactics, including bracketing and concession management
  • Understanding and supporting wholesaler’s needs through solution based selling
Merchandising & Promotions: Supports brands in conjunction with the wholesaler through:
  •  Maintaining proper brand positioning to BBC standards
  • Executing point-of-sale programs at retail to BBC standards
  • Executing the BBC’s beer freshness standards
  • Creating and executing impactful promotions & events at on and off premise accounts

Job Requirements:

  • Brand styles, brand priorities, national programs and brand strategy
  • Romancing all products to include style, ingredients and pairings
  • Brewing process and beer history
  • Wholesaler structure, portfolio, and personnel
  • Beer industry trends and current market trends
  • Market and competitors to include: distribution and volume trends, market share, wholesaler network, supplier network, pricing
  • BBC sales data to include: sales trends, opportunity gaps, customers, competitive activities, and BBC/wholesaler activities that affect the market
  • IRI, Cognos, and other data sources to evaluate BBC business and make recommendations to retailers, BBC and wholesalers
What We’re Looking For: 
  • Bachelor’s Degree
  • 3-5 years consumer packaged goods sales experience
  • Must be able to lift weight equivalent to one case of beer
  • 40%-50% travel (8-10 days per month) to attend retail and distributor sales calls and meetings

Boston Beer Company

Boston Beer Company jobs
One Design Center Place, Suite 850
Boston, MA, United States

Web Site: https://www.bostonbeer.com/