Channel Development Manager – Off Trade


Job ID:



Shah Alam, Selangor, MY 

Job Views:


Employment Type:

Full time



Position Title:

Channel Development Manager – Off Trade

Job Description:

Channel Development

  • Develop and drive channel strategies and translate into execution plan
  • Integrate Brand objectives, Channel plan, Customer plan by working closely with the key stakeholders
  • Partner with sales to win, retain and bring Carlsberg’s portfolio of brands to life in the channel
  • Track, analyse and review channel performance, and make recommendations

Operations Excellence

  • Manage channel spend effectiveness and within budget
  • Manage Trade Marketing fund to maximize growth and ROI
  • Ensure strong follow up follow through and rapport building with customers in partnership with sales stakeholders
  • Manage national marketing activities for the channel and channel initiatives implementation, follow up & post mortem
  • Challenge objectively to improve ways of working and deliver better result

People Development

  • Demonstrate and promote the triple As values – Alignment, Accountable and Action
  • Able to lead cross-functional initiatives

Job Requirements:

  • Minimum 5 years’ experience within channel marketing management in FMCG industry (experience in local beer industry is an advantage)
  • Degree in Marketing, Business or similar
  • Fluency in English, knowledge in Mandarin is an added advantage
  • Strong negotiation and influencing skills
  • Good communication, presentation and interpersonal skills
  • Innovative and systematic person with sound analytical skills
  • High work capacity and team-oriented
  • Action-oriented, persistent and a change driver
  • Passion in the beer industry

Carlsberg Malaysia

Carlsberg Malaysia jobs
55, Persiaran Selangor, Seksyen 15
Shah Alam, Selangor, Malaysia

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